Turning Potential into Purpose through Intentional Leadership
With over 25 years of experience, I’m a seasoned marketing leader driven by a desire to create lasting impact through building high-performing teams and developing innovative strategic plans. My expertise spans both B2B and B2C sectors, where I’ve consistently delivered significant ROI and driven growth in fast-paced, evolving environments.
My career began in San Juan, Puerto Rico, where I spent a decade in B2B advertising sales, managing strategic projects and key accounts for major advertisers such as L'Oréal, Walgreens, Sears, Anheuser-Busch, and Medalla Light. One of my proudest achievements during that time was developing a multi-channel promotional initiative for Medalla Light in partnership with Maxim, which became the company’s largest contract at the time and launched Ana Delia De Iturrondo’s international fitness modeling career.
After relocating to Tennessee, I launched Chattanooga Style, a local lifestyle magazine, where I led sales, operations, and publishing. I implemented marketing strategies that grew circulation to 25,000 and exceeded annual sales goals by the second edition. Recognizing the growing importance of digital marketing, I joined Area203, where I led a media team of 50 across Chattanooga and San José, Costa Rica. As Director of Media, I orchestrated omnichannel B2C campaigns that led to a 199% increase in customer transaction value and a 26% reduction in cost per acquisition (CPA). These outcomes were fueled by my "Four M’s" leadership philosophy: Manage, Mentor, Motivate, and Measure/Monitor.
My ability to manage financial marketing strategies led to my role as Marketing Director at Credit Corp. There, I drove an 18% year-over-year revenue increase while reducing media spend by 22%, resulting in a 51% increase in revenue per media dollar. I also led a comprehensive website redesign that improved organic search rankings by 32% and reduced bounce rates by 16%.
At Kenco, I architected and executed the digital transformation strategy for their 3PL brand. I built and led an in-house Lead Generation Department that delivered tangible results within the first year, including a 10% year-over-year sales increase, an 18% boost in social media engagement, a 16% rise in blog readership, and a 78% increase in the organization’s industry awards pipeline.
Now, as VP of Marketing and Communications at Forward Air, I lead a dynamic team focused on customer acquisition, branding, and strategic communications. Through detailed transportation market analysis, I defined key go-to-market strategies that have driven substantial growth: an 18% increase in social media shares, a 32% drop in website bounce rates resulting in over $4 million in online quoting value, a 63% increase in marketing-generated sales, and a 57% increase in qualified leads.
I lead with passion and purpose, empowering teams to do their best work through collaboration, mentorship, and clarity of vision. My commitment to developing future marketing leaders matches my focus on delivering measurable, results-driven strategies. These strategies align brands with market needs and generate a lasting impact across brand development, business growth, team capability, and market presence.
Contact
sylviacintron@gmail.com
Recent Articles
Areas of Expertise
Results Oriented
Increased conversion by 37% within nine months by identifying optimization opportunities with a partner and strategically placing banner ads and
content campaigns on a leading online shopping site. Increased qualified web traffic by 55% by implementing a ping-post technology solution to drive better-qualified customer campaigns.
Attitude
I bring a positive attitude that consistently motivates and uplifts those around me. I regularly encourage my team members to produce their best work and deliver exceptional results for our clients. I’m knowledgeable, caring, and patient, always willing to invest time in helping others succeed. With my diverse marketing and interpersonal skills, I strive to be an asset to any organization I work with.
Multi-channel marketing
By implementing a B2C campaign using Affiliate Marketing, Click-To-Call, Content Marketing, Display, Email, Lead Generation, Partner
Marketing, PPC, Retargeting, SEO, and SMS: An advertiser in the financial space experienced an increase in transaction dollars by 199% and a decrease in CPA by 26%.
Social involvement
I’m passionate about philanthropy and have actively contributed to various non-profits. I was elected as a Chattanooga Ballet Company Board Member, served as VP of Communications on the Board of Directors for the Chattanooga International Business Council at the Chamber of Commerce, and was honored as an International Ambassador/Multicultural Achiever.
Mentor and leader
I’m the type of leader who knows how to rally a team, provide a holistic view of our goals, and mentor individuals to grow both in their careers and their understanding of the business world. I focus on developing my team's skills and always strive for excellence to ensure we meet the company’s objectives.
Relationship builder
I’m known by my peers, co-workers, and friends for my kindness and quick wit. I firmly stand by the Four ‘M’s—Monitor, Motivate, Manage, and Mentor—my personal framework for building successful relationships. As a lifelong student and teacher, I make it my mission to mentor those around me, helping them succeed in both life and career.
“There Are No Secrets of Success, It Is The Result of Preparation, Hard Work And Learning From Failures...”
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