Leadership That Connects, Inspires, and Delivers—Bilingual and Built for Impact
I'm an award-winning, bilingual Sales, Marketing, and Communications Executive with over 25 years of proven success in both B2B and B2C markets. I specialize in creating transformative marketing programs that center on the total customer experience, with a strong foundation in digital media, integrated marketing, and the strategic use of technology, analytics, and performance metrics to drive measurable growth.
I lead with the 4Ms Framework—Managing, Mentoring, Motivating, and Measuring, with Messaging at the core—a guiding philosophy that blends structure, empathy, and strategy to develop purpose-aligned leaders and high-performing teams.
I build and communicate brand vision with clarity and passion—empowering teams, peers, and stakeholders alike. My focus is always on crafting a high-impact, scalable roadmap that supports long-term growth, seizes short-term opportunities, and ensures platform stability as products and organizations evolve. I work closely with senior leadership to steer strategic direction, inspire teams, and drive continuous improvement across every stage of the journey.
Professional Background
At Forward Air, I led the marketing and communications strategy, budget, and execution for the entire organization, with a focus on strengthening brand awareness, customer loyalty, and market position.
FORWARD AIR/ VP Marketing and Communications (2021 to 2025)
Forward Air is a leading asset-light provider of transportation services across the United States and Canada. Forward provides expedited less-than-truckload services, including local pick-up and delivery, shipment consolidation/deconsolidation, warehousing, and customs brokerage, utilizing a comprehensive national network of terminals. In addition to offering final mile services, including delivery of heavy-bulky freight; truckload brokerage services, including dedicated fleet services; and intermodal, high-value drayage services, both to and from seaports and railheads, dedicated contract and Container Freight Station warehouse and handling services. More than a transportation company. Forward is a single resource for shipping needs.
As a member of the ELT, led the Marketing and Communications teams, establishing an integrated brand, resulting in an 18% increase in social media shares, 185% increase in social media reactions, a 305% increase in earned media value (EMV), and a 32% decrease in website bounce rate.
Introduced a targeted marketing approach utilizing PPC, LinkedIn, ABM, and email tactics, which yielded a substantial 63% increase in sales, boosting revenue and customer engagement metrics
Developed and launched a comprehensive and optimized website, generating $4 million in online quote requests within 8 months
Spearheaded a multi-channel lead generation program, resulting in 44 closed contracts valued at $3.9M within a year
Conducted a transportation market study, analyzing the Total Addressable Market (TAM) to identify the Commercial Go To Market strategic priorities
Orchestrated the development and rollout of a comprehensive Change Management Communication Playbook for 3 M&A initiatives, streamlining integration processes and fostering cohesive organizational transitions
I'm passionate about developing and leading high-performing teams, mentoring the next generation of marketers, and collaborating with cross-functional stakeholders to achieve shared goals and lasting success.
Kenco Logistics/Director, Marketing and Public Relations (2019 to 2021)
Kenco is the largest woman-owned third-party logistics (3PL) company in the United States. Kenco provides integrated logistics solutions that include distribution, eCommerce fulfillment, comprehensive transportation management services, material handling equipment services, engineering and innovation consulting, and information technology—all engineered for Operational Excellence. For over 70 years, Kenco has established long-standing customer relationships that span multiple decades.
Developed, implemented, managed, and optimized symbiotic, cohesive inbound and outbound marketing programs. Led and supported various strategic planning, including Women ERG, Strategy Coalition, and Consumer Insight teams, and Leadership Development Class of 2020.
Assembled an in-house Lead Generation team to generate MQLS via Marketing Activities, both inbound and outbound. Generated 27% in cost efficiencies, 272 opportunities, and a 10% Close Won contribution in the first year.
Strengthened brand identity and positioning through internal client partnerships to define objectives and translate them into strategic marketing programs that deliver solutions that drive awareness and sales, achieving an 18% YoY increase in social media engagement, a 16% YoY increase in blog post views, and a 78% increase in awards
I excel in developing and delivering results-driven strategic frameworks, aligning the brand with segmentation, competitive analysis, market intelligence, prospecting, lead generation, and product and market development. I see myself as a facilitator, fostering teamwork and building strong partnerships
Credit Corp/ Check Into Cash - Director, Digital Marketing (2014 to 2019)
Check Into Cash (CIC) is a national leader in direct lending, providing customers with affordable, short-term, small-dollar credit solutions. CIC provides Payday Advances, In-Store Cash Advances, Online Payday Loans, Title Loans, Title Pawns, Check Cashing, Western Union®, walk-in Bill Pay, and reloadable prepaid U.S. Money Cards among other products nationwide.
Strategically guided and directed delivery of performance-driven framework of marketing campaigns, from concept, design, customer journey, implementation/launch, and optimization platforms. Managed multi-million dollar budget and forecasting and presented progress updates to C-suite leadership on a monthly basis.
Driven YoY revenue increased by 18% from media spending, which decreased by 22%, with a 51% increase in revenue per media dollar
By redesigning/restructuring CIC.com, we increased organic ranking for generic terms by 32% and decreased the bounce rate by 16%
Hired, trained, and managed 2 independent marketing teams deploying affiliate, broadcast, development, design, email, PPC, OOH, SEO, compliance, unifying scopes, tactics, and messaging across traditional, retail, and digital platforms
Directed testing, reporting, optimization, and analysis on media, mobile, and web performance to identify key opportunities
Rolled out lead generation initiatives with 4 new partners and decreased the channel’s cost per acquisition by 16% YoY
AREA 203 Marketing - Director, Digital Media Department (2007 to 2014)
AREA203, digital advertising agency, offered a comprehensive range of digital marketing services, including strategic services, performance optimization, creative design and implementation, analytic, digital engagement, and emerging platform integration. AREA203's focused on building lasting relationships with clients that are geared towards growing their companies into industry leaders.
Increased a financial client's customer transaction dollars by 199% and decreased
CPA by 26% by implementing a B2C campaign using Affiliate Marketing, Click-To-Call, Content Marketing, Display, Email, Lead Generation, Partner Marketing, PPC, Re-targeting, SEO, and SMS.Implemented a not-for-profit campaign with Content Marketing, Display, Email, PPC, Re-targeting, Social Media, and SEO producing 1,400% increase in visitor traffic in 44 days. Recruited, trained, and led a group of 50 employees onsite and remote to meet internal and client goals.
Developed and delivered results-driven strategic frameworks for interactive marketing campaigns, website development, and e-commerce for B2B and B2C projects.
Increased revenue by 25% by executing multi channel campaigns including Affiliate,
Compliance, Content, Display, Email, Lead Gen, Partnership, PPC, SEO, and Social
Media and focusing on optimization and budget efficiency
Publisher - Chattanooga Style
Chattanooga Style was a local lifestyle and culture quarterly magazine. The magazine had a circulation of approximately 25,000. Published in Chattanooga, Tennessee, this magazine was a well-known consumer publication.
Managed all operational aspects, supervised production, sales, creative and editorial departments.
Involved in the development of media kits for franchise business and recruitment, and all aspects of operations
Responsible for the creation and implementation of marketing strategy and publicity campaigns.