With over 20 years of marketing experience, Sylvia Cintron is a digital and retail marketing all-star. While originally from San Juan, Puerto Rico, Sylvia has been applying her marketing talents in Chattanooga for several years by commanding teams of many shapes and sizes while leading a myriad of equally diverse marketing strategies. She's always looking for ways to grow and mentor the teams she works with to help people advance their careers and expand their horizons.
Sylvia has also been involved in several philanthropic ventures in the Chattanooga area and is very passionate about being a part of her community.
Currently the Director of Digital Media at Check Into Cash (CIC), Sylvia unifies an efficient and diverse team while managing all digital marketing efforts for Check Into Cash, US Money Shops, Buy Here Pay Here USA, and all related brands. This includes collaborating with over 800 store locations while implementing traditional and digital marketing efforts in support of retail brands and e-commerce.
Check Into Cash/ Jones Management - Director, Digital Marketing (5/14 to present)
Check Into Cash (CIC) is a national leader in direct lending, providing customers with affordable, short-term, small dollar credit solution. CIC provides Payday Advances, In-Store Cash Advances, Online Payday Loans, Title Loans, Title Pawns,Check Cashing, Western Union®, walk-in Bill Pay, and reloadable prepaid U.S. Money Cards among other products nationwide.
Plans and oversees all marketing efforts for Check Into Cash, US Money Shops, Buy Here Pay Here USA and related brands, with over 800 locations, including broadcast, out of home and direct mail efforts in support to stores/retail and brands, as well as e-commerce.
Managed multi-million dollar marketing budget and forecasting
Increased year over year revenue by 17% from a decreased media spend of 10% with an increase of revenue per media dollar of 29%
Utilized internal data to create customer profiles and segmentation to better align marketing efforts, channels and messaging
Hired, trained and led two independent marketing teams including Affiliate, Broadcast, Development, Design, Email, PPC, OOH, SEO, and compliance, unifying scopes, tactics and messaging between traditional and digital efforts.
Launched Lead Generation efforts with four new partners, decreased channel’s cost per acquisition by 16% year over year.
Analyze performance to identify seasonality, customer life cycle and budget allocation
Redesigned and restructured CIC.com, increasing organic ranking for generic termsby 31.70% and decreasing bounce rate by 16.07%.
Launched and promoted CIC mobile app with 1,967 downloads in the first 30 days.
Optimized unique store local pages increasing local page sessions by 251% year over year.
AREA 203 Marketing - Director, Digital Media Department (10/07 to 5/14)
AREA203, digital advertising agency, offered a comprehensive range of digital marketing services, including strategic services, performance optimization, creative design and implementation, analytic, digital engagement, and emerging platform integration. AREA203's focused on building lasting relationships with clients that are geared towards growing their companies into industry leaders.
Increased a financial client's customer transaction dollars by 199% and decreased
CPA by 26% by implementing a B2C campaign using Affiliate Marketing, Click-To-Call, Content Marketing, Display, Email, Lead Generation, Partner Marketing, PPC, Re-targeting, SEO, and SMS.
Implemented a not-for-profit campaign with Content Marketing, Display, Email, PPC, Re-targeting, Social Media, and SEO producing 1,400% increase in visitor traffic in 44 days. Recruited, trained, and led a group of 50 employees onsite and remote to meet internal and client goals.
Developed and delivered results-driven strategic frameworks for interactive marketing campaigns, website development, and e-commerce for B2B and B2C projects.
Increased revenue by 25% by executing multi channel campaigns including Affiliate,
Compliance, Content, Display, Email, Lead Gen, Partnership, PPC, SEO, and Social
Media and focusing on optimization and budget efficiency
Publisher - Chattanooga Style
Chattanooga Style was a local lifestyle and culture quarterly magazine. The magazine had a circulation of approximately 25,000. Published in Chattanooga, Tennessee, this magazine was a well-known consumer publication.
Managed all operational aspects, supervised production, sales, creative and editorial departments.
Involved in the development of media kits for franchise business and recruitment, and development of staff.
Responsible for the creation and implementation of marketing strategy and publicity campaigns.